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Meet –
Radio Avrora

This is a new music media project,
the result of collaboration between three companies,
each of which is the best in its field.

In 2024, FIREBRANDS became the general producer and advertising agency responsible for selling commercials on Radio AVRORA.

The Aurora multi-market chain is the largest one-dollar store format in the country, founded by Lev Zhydenko and Taras Panasenko.
Avrora is Ukraine’s top lovemark of 2024.
FireBrands is a media company of TV and radio host and producer Andriy Shabanov, which has been producing curated brand radio channels and providing licensed background music to Ukrainian businesses for over 10 years.
Pomitni is the production company and record label of Iryna Gorova, which has been launching Ukrainian stars and making them visible not only domestically but internationally for nearly 15 years.

What You Should Know About Us

1
Avrora is the largest retail chain in Ukraine by number of stores
(1,600 physical locations and an online store).
In the one-dollar store segment, it has more locations than all competitors combined.
2
Since 2021, Aurora has been a national company with direct foreign investment from the EEGF III Fund managed by Horizon Capital.
3
The multi-markets offer products for home and soul.
4
In September 2023, Aurora opened its first store abroad — in Romania. There are now more than 50 international locations.

Who Listens?

The audience of Radio Avrora is, as you might expect, the customers of the Avrora retail chain.
But who are they? Let’s meet them!
Audience profile data provided by Kyivstar.
Methodology: analysis of the shared customer base between Kyivstar and Avrora.

Auroraholic

A person who finds joy in shopping specifically at Avrora.
Sexwoman
Age17–35 years old
Livessmall town or village
Marital statusmarried
Works (example)nail technician
Archetype“Girl-next-door”

Housewife

A person who wants to meet more needs on a limited budget.
Sexwoman
Age35-55 years old
Livessmall town or village
Marital statusmarried, 2 children
Works (example)• on maternity leave • housewife
Archetypecaring archetype

Audience in numbers

Gender split

Age split

Social status

Average monthly income

Gender split

Age split

Social status

Average monthly income

Network characteristics

60 000 000
contacts monthly
1600+
stores in Ukraine
50+
stores in the EU
23
regions
No locations currently in Luhansk region or Crimea
›50%
located in small towns
15-20
minutes — average visit duration
1600+
stores in Ukraine
50+
stores in the EU
23
regions
No locations currently in Luhansk region or Crimea
›50%
located in small towns
15-20
minutes — average visit duration
1600+
stores in Ukraine
50+
stores in the EU
23
regions
No locations currently in Luhansk region or Crimea
›50%
located in small towns
15-20
minutes — average visit duration
13500+
people — Avrora team
>₴4.5 billion — taxes paid in 2024
₴150 million — volunteer aid in 2024
4 logistics distribution hubs
9+ million customers — served monthly
13500+
people — Avrora team
>₴4.5 billion — taxes paid in 2024
₴150 million — volunteer aid in 2024
4 logistics distribution hubs
9+ million customers — served monthly
13500+
people — Avrora team
>₴4.5 billion — taxes paid in 2024
₴150 million — volunteer aid in 2024
4 logistics distribution hubs
9+ million customers — served monthly
1600+
stores in Ukraine
50+
stores in the EU
23
regions
No locations currently in Luhansk region or Crimea
›50%
located in small towns
15-20
minutes — average visit duration
13500+
people — Avrora team
>₴4.5 billion — taxes paid in 2024
₴150 million — volunteer aid in 2024
4 logistics distribution hubs
9+ million customers — served monthly

How Much Does It Cost?

  • ENTIRE NETWORK
  • KYIV & KYIV REGION
Package Number of Locations Daily Airings Price per Day (UAH) Price per 1,000 Contacts (UAH) Monthly Reach Price – 7 Days
UAH
Price – 14 Days
UAH
Price – 21 Days
UAH
Price – 28 Days
UAH
Premium 1 600 39 6 000 3 60 000 000 42 000 84 000 126 000 168 000
Standart 1 600 26 5 000 3.75 40 000 000 35 000 70 000 105 000 140 000
Basic 1 600 13 4 000 6 20 000 000 28 000 56 000 84 000 112 000
We’re also ready to consider requests for other regions.
Prices are calculated individually and depend on the number of retail locations in a specific area.

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